Wpc. Umbrella & Lifestyle Distribution Opportunities
Bring Wpc.
to your
world.
Bring Wpc. umbrellas, parasols and lifestyle goods to your market. Letβs build a collection your customers will want to carry.
UMBRELLAS ARE FASHION.
FALL / WINTER 2026A daily essential.
A personal expression.
Wpc. brings a fashion perspective to the everyday umbrella. Colour, textile design and practical details meet in a collection that reaches beyond rainy days, into sunshine, travel and gifting.
Why choose Wpc.?
The design, everyday function and merchandising possibilities behind the brand.
Design people want to carry.
Colour, prints and considered details turn an everyday necessity into part of a personal style.
Rain, sunshine and everyday life.
Rain umbrellas, parasols and lifestyle accessories give buyers several ways to build an assortment.
A range of carrying formats.
Long and folding styles offer a choice for commuting, travel and daily use. Select the format and specifications for your customers.
More ways to merchandise.
Build colour stories, seasonal displays and gift selections around a recognisable design language.
Functions, materials and performance vary by product. We help you review the specifications for your selected assortment.
| Buying consideration | What to consider | What Wpc. offers |
|---|---|---|
| Design and merchandising | Consider the colours, patterns and styles that fit your store. | A design-led assortment spanning umbrellas and related lifestyle goods. |
| Sunny and rainy days | Check the intended use and specifications for each selected product. | Rain umbrellas, parasols and sun-and-rain options within the wider assortment. |
| Portability | Compare folded size, weight and opening method. | A choice of long and folding styles for commuting, travel and everyday use. |
| Product performance | Review the product-specific fabric, UV and handling information. | Select the functions and specifications that suit your customers; performance varies by product. |
| Assortment planning | Consider seasonality, gifting and your existing categories. | Coordinate umbrella, accessory and lifestyle selections around colours and occasions. |
Wpc. on the shop floor.
Stores, displays and a Shanghai pop-up: discover the brand in retail. Scroll down to move through the photographs.
A blue world, beyond Japan.
A visitor report shows Wpc. umbrellas at an iapm Mall pop-up in Shanghai. A temporary retail example; current opening status is unconfirmed.
iapm Mall / Pop-up display Β· Visitor photograph
A compact space. A complete brand world.
Umbrella parts become part of the store design, with a broad assortment presented in a compact station location.
Echika fit Ginza
Colour brings the assortment to life.
A directly operated Wpc. store at Osaka Station brings umbrellas and everyday accessories into a dedicated retail setting.
LUCUA 1100
Designed for the shop floor.
A Japanese fixture maker documents shelving produced for Wpc., combining a matte black steel frame with wood-pattern shelves.
Custom display fixturesRetail examples are separate from H&Kβs own delivery history. Photograph dates and assortments vary.
Choose the collection for your assortment
Explore the ten series and categories below. Tell us which ranges fit your store, customers and market.
Wpc. IZA
Sun-and-rain umbrellas with a choice of styles and carrying formats.
Ask about this series β
go-koh
Black umbrellas with several model options, including lightweight and compact designs.
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Wpc. Umbrellas
Umbrella designs to coordinate with everyday outfits.
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ONDOO by Wpc.
Accessories for everyday living; the current official range also includes seasonal clothing accessories.
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SiNCA by Wpc.
Umbrellas with an emphasis on material choices and continued use.
Ask about this series β
KiU
KiU is a separate World Party brand for outdoor and rain-related goods.
Ask about this series β
Unisex Umbrellas
Umbrella designs for a wide range of customers.
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W by Wpc.
Rainwear, rain goods and rain shoes.
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Wpc. Patterns
Textile-patterned accessories for everyday use and gifting.
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Wpc. Parasols
Parasols and accessories for sunny days.
Ask about this series βJapanese creativity.
New connections.
Weβre looking to connect with distributors and importers who understand their local customers and retail networks.
Enquiry regions shown. Existing agency arrangements, country coverage and product and channel rights are confirmed individually.
A few useful
details.
Which markets can we discuss?
We welcome distribution enquiries for the USA, Canada, Europe including Eastern Europe, Central Asia, West Asia and Australia. Existing agency arrangements and country, product and channel rights are reviewed individually.
What should we include in an enquiry?
Share your company website, countries covered, retail network, sales channels, products of interest and proposed launch timing.
What are the order quantities and lead times?
Prices, minimum order quantities, samples and lead times are confirmed for your product selection, volume and destination.
Are all products made in Japan?
Wpc. is a Japanese brand. Manufacturing origin and specifications are confirmed for each product.
Are exclusive rights available?
Territory and channel arrangements are discussed individually. An enquiry does not grant exclusivity.
Bring Wpc.
to your market.
Tell us about your business, your customers and where you want to take the brand.
Brand owner: World Party. Sourcing and export enquiries: H&K Trading.
Product availability, prices, quantities, lead times and territory arrangements are confirmed individually.